This week's issue is following up on a concept introduced two weeks ago. The North Star Metric. I hope it helps you to reflect and reiterate on your guiding metric in order to propel you closer to your goals.     

Inspiration

If you became curious about the concept of the North Star Metric two weeks ago, this is the perfect, in-depth follow-up for you. Yesterday, Lenny Rachitsky published a framework for choosing the ideal North Star Metric on a16z's new content outlet Future. He studied 40+ Growth-Stage Tech Companies and found that you can broadly identify six categories of North Star Metrics. 

I especially like Lenny's discussion of a monetary North Star Metric in the article. In my opinion, a monetary metric such as Annual Recurring Revenue (ARR) shouldn't be used as it won't guide your team in a specific direction. It basically sends the message: "just find a way to increase revenue."   

Challenge

In which category falls your guiding metric? Even if you're not using the term North Star Metric, you are chasing something. Is this a good fit for your company? 

I hope this inspires your thinking for the rest of the week and beyond. Please feel free to share INFUZED with anyone that you think would also benefit from a little dose of inspiration regarding company building, people, and digital products. 

If you have any feedback, suggestions, or similar, I am always curious to learn something new or just get better! Just hit reply. 

Stay inspiring and have a great week! 

David