A Framework To Construct User Engagement Into ProductsMar 04, 2022
For the success of any product the decisive dimension is an invisible layer between code and design I describe as user engagement mechanisms.
When building a product, most builders translate features into code + design. Build. Release. Measure. Then reiterate based on what they see working in the data. What if you could take the guesswork out? A framework to build for maximised user engagement.
Here are the building blocks. Five dimensions with the question to be answered for the user. Three mechanisms each and a description of their ideal design.
"Why and how should I use this product?"
Introduction - The user is guided through a first experience of the service.
Save Progress - The user does not have to register to use the service, progress is saved differently
First Mission - The user is animated with a specific task to accomplish
"What drives me to use this product again?"
Call to Action - The user is asked to do a specific task
Trigger Mechanism - User behavior related
Need Frequency - The urge to use our service can exist at any moment
"How simple is this product for me to use?"
Goal setting - The user receives a specific task to complete
Guidance - The user is guided by clear explicit steps and tasks
Feedback upon completion - The user receives feedback inside the service
"How am I rewarded for my use?"
Variability - The user receives variable rewards
Time of anticipation - Start ... something is happing or to be done ... Reward
Types of rewards - Reward of Hunt + Social Reward + Reward of Self
"What do I gain from a long-term use?"
Visualization - Achieved investments are actively communicated
Loss potential - A physical loss
Pressure Exertion - The user risks to lose achievements without further action
Utilizing those mechanisms supercharges the user engagement KPIs you're measuring.
Join leaders from around the world for a quick mid-week infusion of inspiration to build momentum and grow an organisation.
Each Wednesday, you can expect one item each on
- Building an extraordinary company
- Develop people towards their potential
- Creating highly engaging (digital) products
No spam. Join for free and unsubscribe at any time.